Fundraising Strategy is a comprehensive approach to raise funds for Nonprofit Organizations. It is essential for nonprofits to develop and implement a well-thought-out fundraising strategy to ensure sustained financial support for their operations and programs. A fundraising strategy encompasses a wide range of initiatives such as hosting fundraising events, engaging supporters, utilizing online platforms, and seeking sponsorships.

Find below our articles about Fundraising Strategy best practices.

Nonprofit fundraiser reviewing major gift donor communication on laptop with personal notes

Gap #5: You’re Not Using Technology to Your Advantage

When our team talks with fundraisers about technology, especially AI, we usually find people in one of two places.Some are avoiding it almost entirely. It feels impersonal. It feels risky. They worry that using AI to draft a donor communication…

Hidden Gap #4 You’re Not Asking for Enough

Let me ask you something directly.When you prepare for a major gift conversation, how do you determine what to ask for?In many organizations, the number is chosen because it feels comfortable.Not because the donor cannot give…
A diverse group of nonprofit professionals gathered around a table, engaged in genuine conversation

Hidden Gap #3: Your Organization Isn’t Fully Aligned Behind Major Gifts

Is your major gift program moving slower than it should? Gail Perry shares why organizational alignment may be the missing piece and how to fix it before it costs you more.
Sorting major gift prospects from suspects in a fundraising portfolio.

Hidden Gap #2: The Portfolio Mistake Costing You Revenue

Learn the difference between suspects and major gift prospects and how focusing on qualified major gift prospects strengthens fundraising results.
major gift strategy roadmap for nonprofit fundraising

Hidden Gap #1: You Don’t Have a True Major Gift Strategy

Discover why many nonprofits lack a clear major gift strategy and how strategic clarity can drive stronger, more predictable major gift revenue.
We Asked 350 Fundraisers About the Biggest Shifts in Major Giving.2026

Major Giving Trends in 2026: What 350 Fundraisers Told Us

Major giving trends in 2026 are reshaping how nonprofits approach major gift fundraising. From tax law changes and donor concentration to next-generation philanthropy and AI adoption, the landscape is shifting quickly.We recently hosted…
Fundraiser communicating with donors to build trust and strong relationships

Communicating with Donors in Meaningful Ways

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Boost donor engagement during uncertain times. Learn how to have meaningful donor conversations, strengthen relationships, and communicate with transparency and empathy to inspire giving.
2026

What a Recent Tax Law Change Means for Your Fundraising Right Now

A recent tax law change is already affecting donor giving. Learn what it means for nonprofit fundraising, donor relationships, and planning this year.

What 2026 Is Already Asking of Major Gift Fundraisers

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Major gift fundraising is changing in 2026. Learn the three key shifts affecting donor behavior, stewardship, and how fundraisers focus their time.
Gail's Killer Egg Nog2024

3 Ways to Perfect Your Major Donor Strategy—Just Like Homemade Eggnog

Whip up major donor relationships that are smooth, rich, & truly satisfying. Learn 3 tips to cultivate lasting support this holiday season.

Part Four: How to Get the Most from Your Fundraising Consulting Engagement

Get stronger results from your fundraising consultant. Learn 5 practical steps to improve communication, leadership engagement, and follow through.
Nonprofit leaders meeting with a fundraising consultant to discuss strategy

Part Three: Questions to Ask a Prospective Fundraising Consultant

Learn the key questions to ask when hiring a fundraising consultant. Understand experience, approach, partnership fit, and how to choose the best support for your nonprofit.
Giving Tuesday: A Powerful Opportunity for Connection | GPG

Giving Tuesday: A Powerful Opportunity for Connection

Maximize Giving Tuesday! Engage major donors with matching gifts, thank-you campaigns, and ambassador programs. Learn more!
Nonprofit fundraising consultant meeting with team to discuss strategy and donor engagement2026

Part Two: What to Expect When You Hire a Fundraising Consultant

Hiring a fundraising consultant can transform your organization’s revenue growth. Learn what consultants really do, how to maximize your ROI, and what makes a strong partnership work.
Two Halloween Ghosts2025

When Donors Ghost You: 3 Smart Fundraising Strategies to Re-Engage Elusive Donors

Learn how to re-engage donors who’ve gone quiet. Discover 3 smart, real-world strategies to rebuild relationships and boost major gift success.
Nonprofit fundraising consultant meeting with leadership team to plan campaign strategy2025

Part One: Do You Really Need a Fundraising Consultant?

Learn when to hire a fundraising consultant and how to prepare your nonprofit for success. Discover key signs, readiness steps, and what comes next.