Use the MPI Formula To Thank Donors and You’ll Increase Donor Retention

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Here's a smart formula to use for ALL sorts of donor communications. Send this information to donors AFTER they give. And your donors will love you for it. Try using the "MPI Fundraising Formula" for your thank yous. What's the…

6 Steps You Can Take Today to Improve Your Donor Retention

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We all know that donor retention is where the easy money is for you, your team, and your organization. It's the key to sustainable fundraising for your organization.  Getting current donors to renew is far, far easier than bringing in new…

Newsletter Strategies That Will Open Donors’ Hearts and Wallets

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Your wonderful newsletter just may be a total waste of time. Even worse, it might be HURTING you and your cause. Why? Because it is boring! It may not be boring to you but it sure may be boring to the people you hope will read it. And…

How A Donor Communications Program Keeps Donors Giving and Giving

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Are you over-soliciting and under-communicating? The problem is - we solicit our donors often, probably way too often. But what happens with our donors in between solicitations? It’s called “communications,” says my friend Kivi Leroux…

Here’s A Real, Live “Donor-Centered” Appeal Letter

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You're probably working hard to create a donor-centered appeal letter for the fall fundraising season. But what does "donor-centered" really mean? What does it look like in action? We all know how it is supposed to work: We're supposed…