5 Ways to Draw Mega, Major Donors Close to Your Cause

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Here’s the third in my series of state-of-the-art fundraising tips for the new year: How to draw mega donors closer to your cause. There’s new thinking out there about cultivating prospective major donors. And it centers on this:…

How to Craft a Killer Thank You Letter

Can you pull off a drop-dead, killer thank you letter? One that makes your donor so very happy that she made her gift? You want to write a killer thank you letter that will: Assure your nervous donor that she made a wise investment. …

How to Create a Donor-Centered Fundraising Letter

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Are you wondering how to really nail a donor-centered fundraising letter? Are you trying to create a letter for your annual campaign that can grab hold of your donor's attention quickly? And do you want to write a letter that just makes…

The New Paradigm: From “Fundraising” to “Philanthropy”

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There’s a new way of thinking coming along - one that is shaping the future of fundraising. It’s a move AWAY from the narrow idea of simple "fundraising" that focuses on "money." It’s a move TOWARD a much broader, more holistic notion…

Your Donor-Centered Appeal Letter Checklist

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Congratulations! You want to create a real, live donor-centered appeal letter!  Let's nail the proper tone and wording. This makes your donors happy. It engages and excites her about your work. And inclines her to be more generous. Clearly…

Time to Change the Way You Communicate With Donors: From Multichannel to Omnichannel Communications

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We all know that fundraising is changing. And the way we talk with with our donors is changing like wildfire. So many new communications tools are out there -- offering more possibilities than I can hardly imagine. How do you bring…

How to Create a Donor-Centered Appeal Letter by Writing With Love

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Today we have a guest post from our next world-class webinar presenter — writer extraordinaire Jen Love of the communications firm Agents of Good in Ontario, Canada. Jen and her partner, John Lepp, have created some world-famous direct…

How to Write a Fundraising Appeal — Make Your Donor The Hero

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You are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please Don't Make Your Letter the Same Old Ask I hope you are not planning to start out with…

Top Fundraising Strategy to Raise More Money in the Coming Year

Today I am sharing the #1 fundraising strategy you need to implement for the coming year. Here's where the easy money is for your deserving nonprofit. #1 Strategy? Build Up Your Donor Loyalty Here’s how you create and nurture a whole cadre…

How to Drive Major Donors Away and Kill Off Your Major Gifts Program

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Hint: Your donor says to you, "I'm not an ATM." Have you ever had the sense that your major gift prospects are fleeing from you? Do they turn down your invitations for events, tours, even private VIP get-togethers? Do they refuse…
Prospective Donor

How to Get the Most Out of a Major Gift Visit!

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You finally have the meeting with Mr. Big. What’s next? What do you do? What do you say? It can be tough to keep your eyes on the prize when you get in front of your best major donor prospects. And it's easy to get distracted and…

How to Get Your Current Donors to Give You 40% More

What would it look like if you raised 40% more from your current donors? Let's run the numbers: What if you are raising right now - say, $100k a year -  and it comes from a group of about 700 donors. Wouldn’t it be wonderful…

How Fundraising is Turning into “Fund Marketing”

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Are you using the new marketing and communications tools to support your fundraising? There's now an amazing array of techniques, formats, strategies out there for us. New and Innovative Tools We have more ways than ever to tell our…

How (Bad) Marketing and Branding can Kill Your Fundraising

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WHY do you have marketing, communications and branding for your organization?  It's important to ask these questions: WHY does marketing exist? What is the purpose of our newsletter? What is the purpose of our website? What…

A General Unrestricted Ask is LAZY Fundraising

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I’m going out on a limb here to challenge one of the oldest and most cherished fundraising habits in our sector. Not to fear! I’m also showing you how to take that general ask and make it sharper, more urgent, and more compelling. I remember…

#1 Strategy for Fundraising Appeals This Year: Make Your Donor the Hero

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You are planning those fall appeals right now, during the summer months. And it's time to start thinking about how you'll construct your appeal. Please don't make it the same old series of appeal letters. Please don't make your letter…