10 Steps to Create a Fundraising Appeal Letter That Brings in the Money

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Can you write a compelling fundraising appeal letter? It's one of the most basic skills for every fundraising professional. A fundraising appeal letter is both art and science. It seems that everyone struggles with appeal letters. Everyone…

Don’t Make These 5 Mistakes In Your Fundraising Appeal Letter

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  Fundraising appeal letter mistakes - 5 key items to avoid Your year-end appeal letter just might be missing the boat. Here are some common fundraising appeal letter mistakes I see so very often:  1. Your call to action…

Creating a Donor-Centered Appeal Letter: A Makeover

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Want to create a donor-centered appeal letter? It's more difficult than you think, it's not very intuitive.  It doesn't come naturally. When we actually sit down to write a letter, our natural inclination is to remind our donor how worthwhile…

What are the 3 Most Boring Words in Fundraising Appeals?

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What fun! Today I'm ranting a bit about what goes WRONG with so many fundraising appeals. I’m sharing my thoughts on the most overused, most boring and least useful words ever to be used in fundraising appeals. And I want to know YOURS! What…

21st Century Fundraising Metrics

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Remember the old saying - What gets measured, gets done? We all know it goes for fundraising too, right? So what do you want to get done in your fundraising program this year? Certain amounts of money raised? Donors renewing their…

3 Tips for Improving Your Next Fundraising Appeal Letter

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Can you write an amazing fundraising appeal letter? It's one of the most basic skills for every fundraiser. But are you getting your letters right? Or wrong? Here's how to nail your next fundraising appeal letter: 1. Make it all about the…

My Top 5 Tips for a Profitable Year-End Campaign

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Awright, the fall fundraising season is upon us! You are probably working on your year end campaign right now.   And you are probably working on some appeal letters already.   At least I hope you are! There is so much to know…

How to Create a Donor-Centered Appeal Letter by Writing With Love

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Today we have a guest post from our next world-class webinar presenter — writer extraordinaire Jen Love of the communications firm Agents of Good in Ontario, Canada. Jen and her partner, John Lepp, have created some world-famous direct…

How Fundraising is Turning into “Fund Marketing”

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Are you using the new marketing and communications tools to support your fundraising? There's now an amazing array of techniques, formats, strategies out there for us. New and Innovative Tools We have more ways than ever to tell our…

One Thing You Can and Must Do to Boost Your Year-End Fundraising Totals

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Just think, 30% of your entire annual giving will occur in December.  AND 10% of your entire annual giving is about to come in the door the last 3 days of this month. So do I have your attention? Who is going to get your donors' dollars? Here…

112 Tips to Raise More Money by Mail

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Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. Direct mail is the most important fundraising and communications tool you have. Here's…

39 Provocative Tips From #AFPICON That Will Make You A Smarter Fundraiser in 2014

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The International AFP Conference in San Antonio this week was pretty amazing! This year I didn't make any presentations - and that meant for a change,  I could sit back and enjoy learning from so many smart fundraising leaders. I…

18 Tips to Create a Wildly Profitable Monthly Giving Program

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I am so impressed with the power of a monthly giving program. Here's why: It creates ongoing predictable cash flow. It's low cost and returns a high RIO. It takes your current donor base and pulls twice (or more!) as much funding…

Dump the Cliches: Words and Phrases Fundraisers Love to Hate!

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Wow, I hit a nerve last week when I talked about my Least Favorite fundraising words. For the record, my own personal award for most disliked word goes to "underserved." I think that word is a very lame effort to describe the wonderful…

20 Best Practices for Monthly Giving Programs

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Do you want a fundraising strategy that creates ongoing predictable cash flow? One that is low cost, and returns a high RIO? That creates a wonderful prospect pool for planned and major gifts? That gets donors to quadruple (or more) their…